La premiazione si è tenuta in occasione del Licensing Expo (martedì 21 giugno) al Mandalay Bay Convention Center di Las Vegas.
Ecco l’elenco dei vincitori:
LICENSED PROGRAM
Art/Design: The Very Hungry Caterpillar/The World of Eric Carle–owned by Eric Carle Studio, represented by Joester Loria Group
Celebrity/Fashion: Cupcakes and Cashmere–represented by Brand Central
Character/Toy Brand: Shopkins–owned by Moose Toys, represented by The Licensing Shop
Corporate Brand: Girl Scouts of the USA–represented by The Wildflower Group
Digital: “Candy Crush Saga”–owned by King Digital Entertainment, represented by Striker Entertainment
Film/TV/Entertainment–Animated: Peppa Pig–Entertainment One
Film/TV/Entertainment–Live Action: Star Wars: The Force Awakens –Disney Consumer Products & Interactive Media
Food & Beverage/Restaurant: Corona, Constellation Brands–represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/unboxing program–Disney Consumer Products & Interactive Media
Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid–AMC’s “The Walking Dead”, represented by Striker Entertainment
Retailer: Hot Topic–“Doctor Who” licensing program
Sports: NFLPA
LICENSED PRODUCT
Apparel/Footwear/Accessories: Peter Alexander for “Sesame Street” (sleepwear, outerwear and accessories)
Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint
Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)
Food/Beverage: The Republic of Tea for “Downton Abbey”
Health & Beauty Aids: Lovehoney for Motörhead official pleasure collection
Home Decor: Pottery Barn for Star Wars Millennium Falcon bed
Publishing/Social Expression/Back-to-School: Moleskine for Batman limited edition collection
Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid
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