The Licensing Awards 2023, la lista dei nominati

Il conto alla rovescia per i The Licensing Awards 2023, che si terranno il 12 settembre presso il Grosvenor House Hotel a Londra, è ufficialmente iniziato: sono stati infatti annunciati i finalisti di tutte le categorie (che si riferiscono all’attività di licensing nel periodo compreso tra il 1° giugno 2022 e il 31 maggio 2023).

Sono stati iscritti circa 3.500 prodotti nelle 11 categorie dei Product Awards, e i finalisti sono stati scelti da circa 250 acquirenti al dettaglio di tutta la gamma di prodotti su licenza e di consumo. 

“L’innovazione, il talento, la tenacia e la passione dell’industria britannica delle licenze sono in piena evidenza nell’elenco dei finalisti di quest’anno“, ha commentato Ian Hyder, amministratore delegato di Max Publishing, che possiede e organizza i Licensing Awards. “Dai giovani professionisti di talento che compongono la rosa delle UK Rising Star, fino alle 12 proprietà evergreen in corsa per il premio Classic Licensed Property, i finalisti di quest’anno sono esempi lampanti di ciò che rende questo settore così straordinario“.

“Congratulazioni a tutti i finalisti del 2023: non vediamo l’ora di festeggiare con voi il 12 settembre”.

I nominati ai The Licensing Awards 2023 sono:

THE UK RISING STAR AWARD FINALISTS

Il premio è stato ideato per riconoscere l’eccellenza tra i giovani professionisti del settore nel Regno Unito di età inferiore ai 35 anni.

• Thomas Dimech, Senior Retail and Brand Manager, Retail Monster
• Gemma Fitzgibbon, Licensing Manager, Funko EMEA
• Rakhee Ghelani, Category Manager – Beauty and Care, Universal Products & Experiences
• Oliver Gilding, Exclusive Brands Manager, Iceland
• Donovan De Klerk, Global Licensing Manager, Exquisite Gaming
• Max Pilcher, FMCG & Hardlines, Consumer Products Coordinator EMEA, Mattel
• Leigh Simpson, Global Licensing Manager, Arsenal Football Club
• Melissa Tudor, Creative Director, Fanattik
• Ellie Yarnell, Head of Buying, Vanilla Underground

RETAIL CATEGORY FINALISTS

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)

• Asda
• B&M
• Character.com
• The Entertainer
• Home Bargains
• Morrisons
• Smyths Toys

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

• Asda
• Character.com
• Claire’s
• The Entertainer
• Marks and Spencer
• Primark
• Smyths Toys

BEST RETAILER OF ADULT LICENSED PRODUCTS

• Asda
• ASOS
• Forbidden Planet
• Game
• HMV
• Primark
• TruffleShuffle

THE RADAR AWARD 

Questo premio è destinato ai rivenditori che hanno incrementato notevolmente le loro attività di licenza nell’ultimo anno (tra il 1° giugno 2022 e il 31 maggio 2023)

• Card Factory
• Get Trend
• John Lewis & Partners
• Lush
• My 1st Years
• Studio
• TK Maxx

BEST OVERSEAS RETAILER 

Questo premio è destinato ai rivenditori che vendono prodotti su licenza la cui attività principale di vendita al dettaglio è all’estero (cioè non nel Regno Unito), ma che hanno anche una presenza fisica o online nel Regno Unito. Il premio riguarda l’attività del rivenditore sul fronte delle licenze nell’ultimo anno (tra il 1° giugno 2022 e il 31 maggio 2023)

• Aldi
• Bershka
• H&M
• Lidl
• Pull & Bear
• Urban Outfitters
• Zara

BEST LICENSED RETAIL MARKETING INITIATIVE

• Disney100 Where the Magic Began Campaign with Asda/George
• Elf Have your Elf a Merry Christmas Campaign with Asda
• Gabby’s Dollhouse: Gabby on the Go! Campaign with Smyths Toys
• Jurassic Park 30th Anniversary Initiative with the Natural History Museum
• Miffy Year of the Rabbit Campaign with Ichiba
• Mr Men Little Miss Comic Relief Campaign with TK Maxx
• PAW Patrol Aqua Pups STA Campaign with Character.com
• Pokémon Bus Party Tour with Smyths Toys
• The World of Peter Rabbit Easter 2023 Campaign with Marks & Spencer 

BEST LICENSED PROMOTIONS CAMPAIGN

• Care Bears Churros Campaign with The Knot Churros
• Crayola’s BRILLIANT Back To School Doodle Competition with Tom Gates
• Little Miss Waste Less Promotion with Ecover
• The Paddington Bear Afternoon Tea Tour from Brigit’s Bakery (Agency: Inspires Marketing)
• PAW Patrol on a Stroll Campaign with Dogs Trust
• PAW Patrol Swimming Awards with the Swimming Teachers Association
• Peppa Pig x Cleaner Seas Project X Twinkl Celebrate World Oceans Day Campaign with George@Asda 

BEST LICENSED LIVE EVENT

• F1 Arcade in St Paul’s London from Kindred Concepts
• The Gruffalo and Friends Clubhouse on the Blackpool Seafront from Merlin Entertainments
• Harry Potter: A Forbidden Forest Experience at Arley from Ravenswood Experiences
• Jurassic World: The Exhibition at Excel London from Cityneon
• Peaky Blinders: The Rise live immersive theatrical show from Immersive Everywhere
• Peter Rabbit Garden Adventure at Blenheim Palace from Histrionic Productions
• SAW Escape Experience London from Path Entertainment (TPEG)
• Stranger Things: The Experience in London from Fever
• Wallace & Gromit A Grand Way Out at Bristol from Locked In A Room
• The Wondrous Worlds of Roald Dahl Festival of Light at Longleat from Longleat

PRODUCT CATEGORY FINALISTS

BEST LICENSED TOYS OR GAMES RANGE

• Disney Mini Brands Capsules from Zuru
• Gabby’s Dollhouse Collection from Spin Master
• The Gruffalo Wooden Toy Range for Primark from Fizz Creations
• Hey Duggee Transforming Space Rocket from Golden Bear Toys
• Indiana Jones Range from Funko Games
• Marvel Nanopods from Wow! Stuff
• Peppa Pig Boat Adventure Set from Tomy UK
• Pokémon x Squishmallows Collection from Jazwares
• Super Mario Bros. Movie Figures from Jakks Pacific
• Super Mario Classic Pop Up from Tomy UK
• Wizarding World Range from LEGO

BEST LICENSED DRESS-UP OR PARTYWARE RANGE

• Barbie Party Box for Claire’s from Christy’s by Design
• Barbie UV Colour Change Mermaid Costume from Rubies Masquerade
• Bluey Party, Balloon and Dress-up Collection from Amscan
• Gigantosaurus Deluxe Costume Range from Smiffys
• Little Mermaid Movie Classic Ariel from Disguise
• Peter Rabbit Classic Paper Tableware for Sainsbury’s from Smiffys
• Pokémon Party, Balloon and Dress-up Collection from Amscan
• Spidey & His Amazing Friends Preschool Costumes from Rubies Masquerade
• SpongeBob SquarePants Frenzy Suit from OppoSuits
• The Very Hungry Caterpillar Tabard from Christy’s by Design
• Willy Wonka & The Chocolate Factory Costume Collection from Rubies Masquerade

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)

• Bluey Collection from Aykroyd & Sons/Roy Lowe
• Disney Classic Baby Range for Character.com from TDP
• Elf Infant and Preschool Range from George@Asda
• Elmer the Patchwork Elephant SS23 Range from JoJo Maman Bébé
• Paddington Collection for F+F at Tesco from Blues Group
• PAW Patrol 3D Apparel and Footwear Range from Vanilla Underground
• PAW Patrol Aqua Pups Collection for Character.com from Aykroyd & Sons
• Peanuts Collection for Primark from Blues Group
• Peter Rabbit Collection from Blade & Rose
• Peppa Pig Hair Accessories Collection from Hunter Price International
• We’re Going on a Bear Hunt for TU Clothing from Blues Group

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE

• Barbie Christmas Collection from The Very Group
• Flower Fairies Gucci Kids Love Parade from Gucci
• Hello Kitty Kids Shoes and Accessories from Adidas
• Jurassic World Children’s Collection from Marks and Spencer
• LEGO x H&M Collection from H&M
• Nintendo Collection for Next from Fashion UK
• Paddington Collection for Tu Clothing from Aykroyd & Sons
• Pokémon x Clarks Collection from Clarks
• Minecraft Legends Collection for George@Asda from Bioworld International
• Minecraft x Puma AW22 Collection from Puma
• Wizarding World Children’s Collection from Marks and Spencer

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE

• FIFA 2022 World Cup Collection from Poetic Brands
• Grinch Collection for Asda from Cooneen
• Hot Wheels x Sean Wotherspoon Apparel, Accessories and Footwear from Adidas
• LEGO x Adidas Superstar Footwear from Adidas
• Paddington Bear x Signare Woven Tapestry Range from AC Jade Trading
• Peanuts Collection for Primark from Brand Alliance
• Pusheen Apparel and Accessories Collection from Vanilla Underground
• Minecraft Collection from Burberry
• Netflix Collection from Lacoste
• Smiley Originals x ASOS from Somerbond
• Tommy x Miffy Apparel Collection from Tommy Hilfiger 

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

• The Adventures of Paddington from HarperCollins UK
• Alphablocks Phonics Fun from Trends UK
• Bluey Publishing Range from Ladybird
• Hey Duggee Press, Play and Party Sticky Stick from Golden Bear
• Learn With Peppa Range from Ladybird
• Minecraft Publishing Range from Farshore, HarperCollins UK
• Mr. Men Little Miss Range from Farshore, HarperCollins UK
• PAW Patrol Audio Cards from Yoto
• Peter Rabbit Publishing Range from Puffin
• Thomas & Friends Limited Edition Packs from Story House Egmont
• We’re Going on a Bear Hunt Tonie Audio Character from Tonies 

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

• BBC Springwatch Greeting Card Collection from Abacus Cards
• Bluey Calendar and Greeting Card Collection from Danilo Promotions
• Disney D100 Sketch Quotes Greeting Card Collection from UK Greetings
• Eden Project x Papergang Stationery Selection Box from Ohh Deer
• Elmer the Elephant Children’s Stationery from Robert Frederick
• Heinz Greeting Card Collection from Tache Crafts
• Mr. Men and Little Miss Advent Calendar from A2V Trade
• The National Gallery Master Painting Photo Upload Range from Moonpig
• Peter Rabbit Pop Up Card Range from Cardology
• Pokémon Besties Range from Blueprint Collections
• Transformers AR Stamp Collection from Royal Mail 

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

• Disney100 Limited Edition Collection from Mad Beauty
• Disney The Nightmare Before Christmas Collection from Abysse Corp
• Grinch Cosmetics from Revolution Beauty
• Jurassic Park 30th Anniversary Collection from Fanattik
• Me to You AW22 Collection from Home Bargains
• Original Stormtrooper Collection from Nemesis Now
• Peppa Pig Collection from Bamboo Bamboo
• Sonic Cable Guy Phone and Controller Holder from EXG Pro
• The Snowman Musical Soft Toy from Rainbow Designs
• Squishmallows Range from Character World
• Stranger Things Hellfire Club Range from Pyramid International
• Swizzels Love Hearts Plush Gifts from Posh Paws

BEST LICENSED FOOD OR DRINK RANGE

• Arsenal Pitch Infused Limited Edition Gin and Vodka Liquer Cracker Set from Bohemian Brands
• Beatrix Potter Collection from Biscuiteers
• Elton John Pianoman Truffles from Charbonnel et Walker
• Harry Potter Hedwig Hollow White Chocolate Hand Decorated Owl for Marks & Spencer from Kinnerton
• Lord of the Rings Pale Ale for Tesco from Brewdog
• Me to You Collection for B&M from Kimm & Miller
• Natural History Museum Dinosaur Poo from Crème D’Or
• PAW Patrol Juice Drinks from Vital-Life Nutraceuticals
• Peppa Pig Multivitamin Drinks from Whatever Brands
• SpongeBob SquarePants Frozen Potato Shapes from Iceland Foods
• The Very Hungry Caterpillar Toddler Snack Range from Ella’s Kitchen

THE INNOVATION AWARD

• CoComelon JJ’s Musical Freeze Dance Boots from Wow! Stuff
• Disney x Moonpig Licensed Flower Range
• Finding Nemo Diving Goggles Wash Bag from Half Moon Bay
• Jurassic World Real FX Baby Blue Dinosaur from Wow! Stuff
• McDonald’s French Fries Crossbody Bag x Loungefly from Funko
• Peppa Pig Playmat Backpack from William Lamb Group
• Super Mario Classic Bath Soap Confetti Cannon from H&A
• Super Mario Bros. Movie Bath and Body Collection from LUSH
• Super Mario Bros. Movie Fire Breathing Bowser from Jakks Pacific
• Transformers Limited Edition Flagship Optimus Prime from Robosen Technologies
• Wallace & Gromit Build Your Own Rocket from Build Your Own

BEST SUSTAINABLE LICENSED PRODUCT

• The Ashmolean Museum The Treasured Collection Paint Range from Graphenstone Paints
• BBC Children in Need Sportacular Collectibles from Louis Kennedy
• Ben & Jerry’s x Tony’s Chocolonely Ice Cream and Chocolate Co-Branded Collaboration
• National Trust Footwear Collection from Moshulu
• PAW Patrol Clean & Soft Range from Naturally Tribal Skincare
• PAW Patrol Magazine from Story House Egmont
• Minions YAZOO KiDS Milk Drinks from FrieslandCampina
• Room on the Broom Pop-out Play-set from Play Press
• Super Mario Bros. Movie Bath and Body Collection from LUSH
• WWF Grasslands Collection from Tesco

PROPERTY CATEGORY FINALISTS

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)

• Bing
• Bluey
• CoComelon
• Elmer the Elephant
• Gabby’s Dollhouse
• The Gruffalo
• Hey Duggee
• Paddington
• PAW Patrol
• Peppa Pig
• Peter Rabbit
• The Very Hungry Caterpillar

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)

• Barbie
• Emoji
• The Grinch
• Jurassic World
• Lilo & Stitch
• L.O.L. Surprise!
• Marvel Universe
• Miraculous
• My Little Pony
• Transformers
• Wizarding World

BEST TEEN OR ADULT LICENSED PROPERTY

• Barbie
• Care Bears
• Friends
• The Grinch
• Peaky Blinders
• Peanuts
• Pusheen
• Smiley
• Squishmallows
• Stranger Things
• Wednesday
• Wizarding World 

BEST GAMING LICENSED PROPERTY

• Among Us
• Atari
• Call of Duty
• Fall Guys
• Fortnite
• Minecraft
• Pokémon
• Roblox
• Sonic the Hedgehog
• Super Mario Classic
• Warhammer
• Xbox

BEST FILM LICENSED PROPERTY

• Avatar The Way of Water
• Black Panther Wakanda Forever
• Dungeons & Dragons: Honor Among Thieves
• Guardians of the Galaxy Vol.3
• Jurassic World Dominion
• Lightyear
• The Little Mermaid
• Minions: The Rise of Gru
• Rise of the Teenage Ninja Turtles Movie
• The Super Mario Bros. Movie

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

• The Beatles
• Billie Faiers
• Ed Sheeran
• Elton John
• Frankie Bridge
• Gorillaz
• Grateful Dead
• Iron Maiden
• Mrs Hinch
• The Rolling Stones
• Style Sisters

BEST SPORTS LICENSED PROPERTY

• Arsenal Football Club
• The Football Association
• Formula 1
• Liverpool Football Club
• Manchester City Football Club
• Manchester United Football Club
• NBA
• NFL
• NFL Players Association
• Tottenham Hotspur Football Club

THE CLASSIC LICENSED PROPERTY AWARD 

Questo premio è riservato alle proprietà che hanno superato la prova del tempo (con almeno un decennio di attività di licensing). Il vincitore si unirà a quelli degli anni passati nella Licensing Classics Hall of Fame. Tra questi ci sono: Barbie, Paddington, Peppa Pig, Peter Rabbit, Pokémon, Topolino, Miffy, The Snowman, Star Wars e Thomas & Friends.

• Hello Kitty
• In the Night Garden
• Me to You
• Moomin
• Mr. Men and Little Miss
• The Roald Dahl Story Company
• Sesame Street
• The Smurfs
• SpongeBob SquarePants
• Teletubbies
• Wallace & Gromit
• Wizarding World

WHAT KIDS LOVE

Si tratta dell’unico premio che riguarda i consumatori dei Licensing Awards, in collaborazione con The Insights Family. La metodologia di raccolta dati si riferisce al periodo 19/5/2022 – 19/5/2023 per i bambini del Regno Unito di età compresa tra i 3 e i 12 anni, con l’obiettivo di individuare i marchi con il più alto potere d’acquisto (o intenzione d’acquisto). Per arrivare ai finalisti, The Insights Family – che parla con più di mezzo milione di bambini e genitori ogni anno – ha intervistato i bambini sui loro videogiochi, programmi televisivi, film e YouTuber preferiti e se hanno acquistato – o intendono acquistare – qualcosa di correlato a questi prodotti durante il periodo. L’elenco dei prodotti in licenza comprendeva giocattoli, abbigliamento, libri, riviste/fumetti, DVD, giochi da tavolo, alimenti, articoli di cancelleria, adesivi, applicazioni, brani musicali, articoli da toilette, oggetti da collezione, poster, articoli per la casa e biglietti di auguri.

• Bluey
• Fortnite
• Minecraft
• PAW Patrol
• Peppa Pig
• Pokémon
• Roblox
• The Simpsons
• Sonic the Hedgehog
• SpongeBob SquarePants
• Stranger Things
• Super Mario Bros