YuMe Toys unveils its biggest-ever range in 2025

In 2025, a year of planned expansion and growth, YuMe Toys is stepping up its game at Spielwarenmesse 2025 (28 January to 1 February 2025) with an expanded stand showcasing its largest collection yet. The award-winning brand will spotlight an impressive line-up of licensed collectibles and original designs.

Building on its Direct-to-Retail (DTR) strategy, YuMe Toys continues to thrive across the EMEA region, with fresh ranges launching throughout the year, promising exciting opportunities for retailers. Following two years of streamlined operations and upgraded distribution networks, YuMe has solidified key partnerships, enhancing its presence in major markets. Its commitment to fostering stronger retailer relationships is supported by year-round open showrooms, encouraging closer collaboration.

YuMe Toys’ portfolio features some of the biggest names in licensing, including flagship lines Hero Box and Zoom Hero, alongside its renowned plush collection, DZNR.

Hello Kitty and Friends

Working with Sanrio, YuMe will launch Season Two of Hello Kitty and Friends collectibles in Spring 2025. Post celebrating Hello Kitty’s 50th Anniversary, the expanded range introduces new characters and fan favourites with creative features. Highlights include 5cm and 7cm figurine collections in blind-box packaging, innovative keychains, light-up designs, and memo stands, blending nostalgia with modern flair for the growing kidult audience.

DZNR plush

The DZNR plush range will also include Hello Kitty alongside new favourites from Stranger Things, Squid Games and Jujutsu Kaisen. Combining unique fabrics, tactile 3D details, and eye-catching packaging, these 7.5” designer plush continue to captivate collectors and families.

Hero Box

Debuting in 2024, Hero Box has become a standout collection, featuring global icons like Spider-Man, Lilo & Stitch, Harry Potter, and The Nightmare Before Christmas. These collectible figurine boxes capture each character’s essence in a creative, collectible format, winning fans worldwide.

YuMe Toys will also showcase complementary ranges, across leading IPs from Disney, Marvel, Jujutsu Kaisen and others, through their own lines Zoom Hero, Pocket Hero, Squish Hero, and Bobble Hero, ensuring something for every collector.

YuMe Toys will be at Spielwarenmesse Hall 12 / F13.

For informations: emeasales@yumetoys.com